Lule Demmissie’s belief that courage and love are essential ingredients to a life of purpose has played a key role in her success as a respected fintech leader and business strategist.
As U.S. Chief Executive Officer (CEO) and Board member of eToro, Lule’s LinkedIn profile states she has ‘a passion for the study of consumer behavior, addressing the financial needs of everyday investors, agile product development and an appreciation of design thinking in shaping user-centric experiences.’
Which aims to revolutionize the way people invest, and enhance investors’ financial education.’ Its multi-asset investment platform, built on social collaboration and investor education, empowers people to grow their knowledge and wealth as part of a global community of successful investors.
As U.S. Chief Executive Officer (CEO) and Board member of eToro, Lule’s LinkedIn profile states she has ‘a passion for the study of consumer behavior, addressing the financial needs of everyday investors, agile product development and an appreciation of design thinking in shaping user-centric experiences.’On its website, eToro states it is ‘one of the world’s leading social investment networks, New York-based Lule explains the company is ‘part of a global social investing platform’ that provides access to capital markets and wide ranging digital assets to millions of everyday investors.
“Decentralization (which web3 will help accelerate), is a continuous force in our world, and eToro provides access to the forces that benefit from decentralization − both in the access it gives to investors of the future, as well as contributing to the democratization of investing for regular folks.”
Lule remarks that being an immigrant from Ethiopia in Africa unlocked the forever-nomad in her and in that sense, she believes she was ‘destined to find DeFi, digital assets and web3/ Metaverse.’
Unafraid of change, this expert in digital assets and crypto smilingly confesses she often breaks expectations of “normal,” a commonality she shares with eToro.
Commenting in a September 2021 article on prnewswire.com − announcing her appointment as US CEO to the company –, Lule mentions having spent her career furthering the empowerment of retail investors and championing financial well-being.
Moreover, eToro’s ‘breakthrough blend of innovation in social investing, copy trading, as well as its groundbreaking efforts in digital assets’ is what drew her to this amazing brand and team.
Lule defines the Metaverse as ‘a virtual universe in which time, space and possibility are given a force multiplier.’ However, like all new technology, it has a potential moral hazard − bringing the bias and inequality of today into the future and exasperating it.
Still, she’s enthusiastic about the Metaverse’s promise that is still young, adding there’s much more to come.
“I’ve seen relatives in Africa leverage digital assets to send remittances; leverage it to power transactions that cut out the “middleman”; power universal basic income (UBI) via digital assets (e.g., GoodDollar), and help underrepresented communities engage in the ownership of capital and formation of stronger communities (e.g. DAOs).”
With its impact already visible on our lives, Lule envisages the Metaverse will alter our relationship with time and space, and the key will be to ‘embrace its benefits and learn from its mistakes.’
“I’d worry if we let our fears mute its ability to change the status quo. We have the opportunity at our fingertips to digitally evolve and control that evolution.”
She anticipates several opportunities in the Metaverse, including redefining finance, more personalized financial consultation, and who gets access to capital. Others are more experiential, customized telemedicine, gaming and recreation that will engage the entire family across generations, and adventures in different countries for people that don’t have the means to travel.
Peers on LinkedIn describe this upbeat dynamo as ‘a true leader of the new digital era’ whose greatest strength lies in evoking leadership in others. Lule recalls a standout moment, “When I was old enough to realize that established systems preserve the status quo and new technologies can have the power to disintermediate that status quo and give new communities a chance at a share of the pie.”
New York, USA In her typically straightforward manner, she advises others to leap and take opportunities with gusto, commenting ‘you cannot curate your way to success unless you are born into privilege.’ Lule also stresses the importance of continually expanding one’s skills through doing, learning and growing community.
Lule’s humbleness is noticeable as she determinedly follows her north star that’s anchored in lifting others through empowerment, not charity. Her simple, yet sincere legacy she wishes to leave behind says it all, “She played her part well and with generosity, then passed the baton.”
LULE DEMISSIE’S METAVERSE & WEB3 TIPS
Website: etoro.com
