W O M E N O F T H E F U T U R E
LISA S.
JONES
FOUNDER
& CHIEF
EYEMAIL
OFFICER
EYEMAIL INC.
‘‘
Keep moving forward;
even small steps count
toward the goal every day.”
A
A
tlanta-based innovator Lisa S.
Jones, who founded the company
in 2004, leads the way in the
email revolution, transforming
the way brands connect with audiences.
As the Founder and Chief EyeMail Officer
of EyeMail Inc, Lisa is a driving force for
digital disruption, changing the game with
her world-class marketing communications
technology, EyeMail.
The Revolution in the Inbox
email and equally interesting that after
50 years, email has remained largely static.
I am using emerging technology to positively
impact engagement with advancements
with video email in the inbox. On average,
individuals receive 120 emails or more and may
send out 40 emails per day. Given this volume,
it is difficult, if not impossible, to get noticed
beyond the subject line to stand out from the
inbox clutter.”
Her innovative tech solves the all-too-common
technology that allows videos (up to 60
seconds) to play automatically within emails
and on mobile devices. This enhances customer
engagement and delivers storytelling moments
right to the inbox,” explains Lisa.
EyeMail is not just a concept; it’s a robust
platform that includes a Software as a Service
(SaaS) model, the EyeMail Storytelling Platform
(ESP), that allows customers to create EyeMail
experiences in mere minutes. The platform also
incorporates several product lines, including
problem of “inbox clutter,” helping brands stand EyeCon, an interactive brand logo, EyeViewer
“The first email was sent over 50 years out with visually impactful, attention-grabbing Assistant (EVA), a tool designed to help users
ago, and remains the preferred method of video emails. “EyeMail is a world-class, prioritize their emails, and an upcoming release
communication by 74% of all online adults,” patent-pending marketing communications for video-in-text messaging.
says Lisa. “It’s inspiring to see the longevity of
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OPEN TO MENTOR
W O M E N O F T H E F U T U R E
ATLANTA, USA
Even the best-composed email marketing messages get lost in a sea of
noise. Counteracting the noise is where video in email has succeeded
in achieving maximum impact with the viewer, believes Lisa. EyeMail’s
emerging technology solves this problem and highlights the importance of
human connection in the inbox.
Powering Positive Change through Emerging Tech
At the core of Lisa’s philosophy is the belief that technology can reshape
the world and improve lives. “Technology has the power to shape our
futures and create a better world. It bridges gaps and reduces inequalities
and drives job creation,” shares Lisa.
EyeMail is a testament to the positive impact emerging tech can have on
engagement and communication. “This emerging tech innovation positively
impacts any industry in any language, as in one click, an EyeMail delivers
anywhere in the world, and brings email to Life!” says Lisa.
Lisa’a work extends far beyond simply disrupting an industry; her
innovation has profound implications for corporations, non-profits, Excited by these upcoming developments, Lisa adds: “My role to play
and small businesses. EyeMail offers these entities a novel way to engage in the future is to help shape the narrative and provide consulting
with their audience, making their messages more compelling, engaging, on upcoming trends and technologies that will further shape the
and effective. communication and marketing landscape.”
“Ideal for customer communications on products and sales, event
A Legacy of Empowering Women in Tech
marketing, and employee engagement communications,” Lisa adds,
As a trailblazer in tech, Lisa also addresses the gender imbalance and lack
highlighting the universal application of her innovation.
of representation women face in her industry. “We need more male allies
and corporate support of women leaders and entrepreneurs,” she says,
An Unconventional Journey to Innovation
advocating for more mentorship programs, networking opportunities, and
Every great journey has a unique beginning, and Lisa’s journey to
equal opportunities for women.
revolutionizing the email industry is no exception. She credits her
mother’s memory and legacy as her primary inspiration. “The memory Her legacy extends beyond email innovation; she also strives to “create
and legacy of my mother remain my inspiration which led me to launch a path forward globally for women in tech,” paying tribute to women’s
my company,” shares Lisa. “During the time of my mother’s passing, it contributions, creativity, and resilience.
provided me time in reflection to redefine my life’s direction and purpose.
It was also during this time, I began to dig deeper into the value and Inspiring Words for Aspiring Innovators
impact of communications.” To other women forging their paths in their respective fields, Lisa advises:
“Keep moving forward; even small steps count toward the goal every
Her ‘aha moment’ came while scrutinizing a particularly lackluster
day. When you feel alone in the journey, it’s ok; and embrace listening to
marketing email. “That experience and curiosity led me to sign up for 150+
podcasts and reading books that inspire you to keep moving forward.”
email marketing lists from many global bands,” she recounts, “What if
email could have a personality or be brought to life with video? With this
belief and vision, the concept of EyeMail was born.”
Final Thought: Dig Deep, Take One More Step!
Lisa’s message to the world is an emblem of her unyielding spirit and
Guiding her in this journey is a mantra that centers on practicing daily
resolve: “No matter what happens, dig deep, take one more step!” This
gratitude, embracing confidence, fostering collaboration, and leading
encapsulates her vision for a future where technology serves to illuminate
with empathy. “My beliefs are to strive for continuous personal and
the path forward, making the world a better place for all. Through her
professional growth to seek to learn from new skills, expanded knowledge,
work at EyeMail, Lisa is making this vision a reality, lighting up inboxes
and remain agile to changing business landscapes,” states Lisa.
around the world, one email at a time.
A Glimpse into the Future of Email Communication
As Lisa envisions it, the future of email communication is ripe with
potential. “Significant trends will include expanded features to ensure lisasjones
accessibility and inclusiveness of more use of closed captioning for eyemailinc
video in email content to reach a broader audience,” says Lisa. She eyemail_inc
further predicts merging AI and machine learning with video-in-email eyemailinc
engagement to create a more personalized user experience. eyemailinc.com
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