Irina Dubovik is an emblem of women’s empowerment in the technology industry. As the founder and CEO of Web3 Digital Marketing and the digital marketing director at Intetics, she’s charting a unique course that intersects women’s empowerment, digital marketing, and technological innovation. Her vision for the future — a future she is actively shaping — is driven by a transformative use of emerging technologies and a commitment to uplift women, entrepreneurs, and innovative startups.
The Power of Web3 and Metaverse
“At Web3 Digital Marketing, I create impactful business solutions to foster digital marketing and entrepreneurship, mentor leaders with a global perspective, and promote female elegance and the essence of womanhood,” shares Irina. She echoes the same sentiments in her role at Intetics. In this global technology company, she supervises digital marketing, business development projects, and Centers of Excellence, aiming to boost talent, scaling breakthrough ideas, and disruptive technologies.
Irina’s work is not limited to the realm of marketing and entrepreneurship. As a co‑organizer of the first‑ever Metaverse Architecture Biennale, ‘Presence of the Future,’ she aims to “unite top creators worldwide to manifest the significance of architecture and design and to reshape web3 and the Metaverse as a powerful platform for business.” Her contribution to the burgeoning field of Metaverse stands as a testament to her pioneering spirit and innovation‑driven approach.
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Irina champions the use of emerging technologies to drive positive change in the industry. “I set up new standards in the industry by creating and implementing innovative ideas into business solutions and incorporating new marketing channels,” she explains. Her work resonates far and wide, from mentoring sustainability‑focused startups at the Techstars Sustainability Paris, and Techstars Miami Accelerator to advocating for women’s entrepreneurship and creating a thriving ecosystem through collaborations with global tech parks, universities, and associations.
The ripples of Irina’s work touch a broad spectrum of beneficiaries, from businesses and startups to women entrepreneurs and the wider tech ecosystem. By integrating emerging technologies such as web3 and the Metaverse, she’s helping companies to enhance their digital presence and stay competitive in a fast‑paced digital landscape. “My efforts will help businesses leverage the potential of web3 and the Metaverse to enhance their digital presence, reach their target audience, and stay ahead in the evolving digital landscape,” she affirms.
Simultaneously, Irina’s advocacy for women entrepreneurs shines through her endeavors. By promoting female elegance and the essence of womanhood, she empowers women to carve their paths in entrepreneurship and make a positive impact in their respective fields. Her advice to other women forging paths in emerging technologies and other fields is succinct: “Impossible can become your specialization.” She adds: Remember that you are not alone; connect with communities and organizations that support and celebrate women in your industry. Share your experiences, learn from others, and collaborate to create a more inclusive and equitable future.
Believe in yourself, seize opportunities, and never underestimate the impact you can make. You have the power to shape the future and inspire others with your journey. Keep pushing forward and making your mark in the world.”
bracing Emerging Technologies for Positive Impact
The Transformative Power of Technology: Shaping Our Future
When asked about the role of technology in shaping the future, Irina paints a picture of a world transformed by global connectivity, democratized access to information, and advancements in healthcare and environmental stewardship. She believes that technology, when used responsibly and ethically, can build a better world for future generations.
“Technology has the power to shape our futures and create a better world for generations to come. It requires a collective effort from individuals, governments, and organizations to ensure that technology is used to drive positive change and create a more prosperous, sustainable, and equitable future for all,” she adds.
An Innovator at Heart
Irina’s contribution to the innovation ecosystem is truly impressive. From launching innovation projects and driving creativity in her team to deploying AI tools for creative concepts and videos, she leaves no stone unturned in fostering a culture of innovation. Her notable projects, such as the new multi‑award‑winning slide‑website, AI podcast for Intetics, series of projects in the IT sector, and organizing the first‑ever Metaverse Architecture Biennale, demonstrate her unyielding commitment to pushing boundaries and creating impactful solutions.
“I am boosting innovation in digital marketing by bridging emerging technologies (such as web3, AI, Metaverse, etc.) with business, unlocking new opportunities, and creating new B2B platforms for companies and marketers,” she highlights. “Through my masterclasses and coaching with over 8+ years of expertise, I am helping startups and entrepreneurs worldwide create and package their ideas effectively, enabling them to thrive in their respective industries. And most importantly, I’m happy when I receive feedback – that I changed people’s lives for the better.”
Vision for the Future
In the next five or ten years, this pioneer predicts significant shifts in the industry with advancements in AI, data analytics, automation, and sustainability taking center stage. She aspires to play a pivotal role in shaping this future by leveraging emerging technologies to solve complex problems, drive business growth, and bridge the gap between business and IT.
“I aim to leverage emerging technologies to solve complex problems, drive business growth, and bridge the gap between business and IT. By creating new digital marketing channels, I will contribute to enhancing customer experiences and promoting the adoption of innovative solutions,” she asserts.
For Irina, the excitement for the future stems from the possibility of harnessing the power of new technologies. The most inspiring aspect, she says, is the ability to connect with exceptional professionals and work together to positively impact people’s lives.
“My goal is to bridge the gap between business and IT using emerging technologies and to create new channels of digital marketing. By doing so, I aim to leave a lasting legacy of innovation, transformation, and improved experiences for individuals and businesses,” she states.
Irina, with her vision and efforts, embodies the essence of a modern woman: passionate, visionary, and relentless in her pursuit of creating a positive impact in the world of technology. She represents a woman of the future — inspiring, empowering, and paving the way for others to follow. With leaders like her at the helm, the future indeed looks bright, promising, and full of exciting possibilities.
