Camille Merré, a young entrepreneur, artist, consultant and Metaverse specialist in the luxury sector is at the top of her game, making extensive strides influencing and helping luxury brands to embrace innovation and web3 technologies to stay relevant to next generation audiences.
In 2021 Camille completed her Master’s in Management (Marketing) degree at Regent’s University London achieving a dual award for the Chartered Management Institute Level 7 Diploma in Strategic Management and Leadership Practice. She graduated as top master student with her thesis entitled: ‘How AR enhances the consumer experience within the luxury market and the Metaverse’. This clearly defined her career path.
“During my master’s degree,” says Camille, “I was nominated and selected as the first post-graduate student to take part in the Clinton Initiative University – a prestigious student leadership programme initiated by former President Bill Clinton and the Clinton Foundation. It was designed to empower the next generation of student leaders who have innovative ideas for tackling the world’s most pressing issues and challenge students to become successful commitment-makers. My commitment to action was, and is, to empower women in tech towards a socially responsible future through web3 ecosystems.”
Camille is the Chief Metaverse Officer at GEM-XR, a MaaS (Metaverse as a Service) web3 multiverse agency, enabling the scaling of live virtual worlds, and the creation of phygital NFTs for luxury brands, retailers and creatives along their Metaverse journey.
Camille strives for a 360° approach in providing comprehensive and transformative strategies to luxury brands, advising and consulting on their entry into the web3 space. The company specializes in revolutionizing customer interactive shopping experiences, offering immersive SaaS web-based virtual worlds, virtual try-on, NFTs, and blockchain development at the intersection of CGI, Unreal Engine and sustainability.
Camille explains how the Metaverse brings a new state of relationships and self-expression as well as identity that allows anyone to carry the story forward as a community. As it links to gaming, she refers to the Metaverse as being non-linear, offering individuals the opportunity to choose their own adventure. “I believe that virtual self-expression, both for luxury brands and consumers, will be a game changer in forming bespoke, highly engaging unique digital experiences. The future of luxury will enable consumers to cultivate their virtual identities through digital goods, with an offer to redeem the physical assets including NFT certifications and utility perks.”
Her view is that all individuals and organizations working within the space are building and creating pathways to what will become the Metaverse. She loves the fact that it’s open standards, about building a vision of sustainability, equity, and the creator economy. She describes the Metaverse as being about co-creation, elevation, communication, and collaboration. Web2 was about competitors whereas web3 is about collaborators.
She’s excited about the creator economy and how it’s enabling us to find the next hidden talents by opening new avenues to content creation. Camille says web3 technologies allow creators to monetize their skills and talents through a decentralized platform, while NFTs enable authenticity, trackability and proof of ownership. This has led creators to establishing new business models and tapping into new audiences.
Camille is finding that more and more luxury brands are embracing the digital evolution from blockchain certificates to NFT drops and consortiums. They are building their own vision and cultural credibility by testing prototypes within their communities. She says knowing and cocreating is the new owning, with individuals looking to brands to create communities and worlds with their storytelling.
“By engaging in the Metaverse, individuals can change the outcome and write their own stories. For luxury brands, it’s about belonging and identity. The brand represents a meeting point for aficionados to meet and interact by sharing knowledge and networking together,” says Camille.
The legacy that this inspiring woman would like to create, is to be instrumental in promoting women in tech, encouraging them to join the web3 space. She also wants brands to see that the Metaverse can be of high quality and that unique, immersive experiences can be created through XR technologies.
CAMILLE MERRÉ’S METAVERSE & WEB3 TIPS
