With an infectious laugh, Amy Peck radiates with enthusiasm for life and her work, and it’s therefore not surprising that she’s been referred to as an expert who gets people excited about the future.
Amy is the CEO of EndeavorXR, a leading global XR strategy and consulting firm. She is one of the world’s foremost experts on immersive technology, the Metaverse, web3 and Blockchain. She advises Fortune 500 companies, government entities, digital media/production companies and tech startups on The Metaverse, XR strategy, tech-forward digital transformation and the Future of Work.
In addition to all of this, Amy is an angel investor and Venture Partner at the Capital Region XR Accelerator. She holds multiple Advisory Board roles, and is Executive Board Chair of Prospera Women, a global organization supporting female-led startups. Commencing her career in international licensing with PolyGram UK and Rough Trade Records, she then moved to producing fashion stills, music videos and commercials with some of the largest brands and as a post-production and special effects producer, she remained at the cutting edge of emerging technology.
Amy’s passion for virtual reality began when she moved to San Francisco to lead Enterprise Strategy for Leap Motion which she describes as an amazing low-latency hand tracking technology. Working with clients across all major verticals, she recognized the need to help foster augmented and virtual reality development in the commercial arena.
Her curiosity to learn how virtual technologies could be applied to work environments led Amy to establish EndeavorXR, guiding enterprise companies and brands to improve their internal processes and engage their customers in new and exciting ways. “We focus on elevating the human experience through technology. We think of technology as an enabler for how we want to live, work, communicate and play – today and in the future.”
She reluctantly mentions the term ‘Metaverse’, as she believes it won’t be used in the future but rather the name will change in the same way the World Wide Web became the Internet with a few iterations in between. “It’s more about utility, access and interaction as we move between 2D and 3D experiences, data and environments. One way to think of it is taking every website, every piece of data, experience, game, media – anything digital – and making it all accessible anywhere, anytime. You can either step inside a 3D website (or portal) and be fully immersed or you can bring 3D assets into your physical space and overlay, even merge, the digital with the physical.”
Amy promotes a positive vision for the future and believes it is up to us to create that vision rather than ‘predict’ it. The first step she takes with her clients is to connect them to their creativity and curiosity in the form of Future Visioning workshops. “It’s beyond design thinking,” she says, “it’s what I call Volumetric Thinking. It’s the ability we all have to connect disparate thoughts and weave them into a completely new concept.”
Commenting on the digital revolution, Amy’s view is to lead with a human-first rather than a commerce-first approach, stating that the economics will follow. She goes on to say that we can use simulation and AI to model out entirely new systems, new value constructs as well as new and, hopefully, more equitable communities and social interactions.
The primary barriers regarding technology are the hardware and infrastructure. She says the infrastructure needs to scale so that distributed and centralized digital data and experiences can be dynamically accessible, mentioning AI as a big component in solving this.
The biggest barrier, she remarks, is our own lack of action around the human challenges we face globally. She strongly feels that we need to build our own visions for the future and use technology to pave the path – and collectively consider how to solve for our most pressing issues – ecology, economy and humanity.
Amy has an important message to convey. “My hope is that we learn to connect not just to our families, communities, states and nations, but to our humanity as a whole. It may sound lofty, but it’s a small shift in mindset that can have a tremendous effect on how we build the future.”
AMY PECK’S METAVERSE & WEB3 TIPS
