hen Adriana Hoppenbrouwer Pereira and her co-founders started The Fabricant in 2018, nobody understood the concepts of digital-only fashion and decentralization.
Now, four years later, this company is globally recognized as a pioneer, with work by its creative technologists inspiring a passionate community of digital fashionauts committed to building the wardrobe of the Metaverse.
With a corporate marketing background in large apparel and retail organizations, this elegant, high-energy visionary admits the continuous search for capital growth at any cost – whether environmental or human – didn’t fit her values and aspirations.
Living with her family in the Netherlands, Adriana tweets The Fabricant is ‘about reinventing the fashion industry into a more creative, equitable and sustainable model The Netherlands through digital fashion.’ “We envision a future where fashion transcends the physical body, and our digital identities permeate daily life to become the new reality.”
Adriana commented in a recent LinkedIn post about The Fabricant’s fun fashion minting event with World of Women – where both communities created their own unique designs, sharing royalties with all parties involved. She’s rightfully proud of what this landmark event achieved for their community and she’s clearly planning to continue ‘always working collaboratively and pushing the boundaries.’
The Fabricant website states as the world’s first digital-only decentralized fashion house, it’s ‘establishing the groundwork for an entirely new non-physical fashion industry.’
By splicing fashion with tech, it has completely reimagined how garments can be created and experienced.
Its stated mission is to uncompromisingly build a digital-only fashion industry where everybody profits and rewards creative participation. Founded with a spirit of collaboration, it’s committed to ‘burning down the traditional industry’s toxic status quo.’
Adriana explains The Fabricant’s vision is of ‘a future where everyone can let their self expression and identity exploration run wild through digital fashion, significantly replacing the world’s need for physical garments.’
In The Fabricant Studio – its decentralized co-creation platform – anyone can create and collaborate globally in real time, trade and wear their unique digital garments as NFTs.
This, she explains, means creators can monetize and decide the price of their efforts.
Co-creators benefit from their creative participation by splitting profits and royalties equally, earning FBRC coins, and ‘creating a new equitable value system for the industry.
The sticker on Adriana’s laptop “There is nothing permanent except change” is apt, given she’s an enthusiastic advocate of more female participation in web3.
While this web3 fashion futurist says it’s going to be a ‘wild ride’ for people who join The Fabricant in the Renaixance of fashion, she jokingly tweets about a wildly flamboyant garment that ‘those who know me, know I would only wear it during the Rio Carnival.’
The Metaverse, says Adriana, is the evolution of the web into a new phase of immersive experiences and self-sovereignty. “It is the post-consumerism era where we can own and monetize our digital creations, without one central power structure.”
She enthuses on LinkedIn that projects in the space are not competing, but rather collaborating and building ecosystems to drive higher adoption of NFTs among non-crypto natives.
With Adriana’s assertion that digital fashion offers ‘incredible chances of livelihood for fellow talented creatives,’ she describes web3 communities as ‘the new lifestyle brands. In her view, the top three opportunities in the Metaverse will be new jobs and business models, richer social interactions and freedom of self-expression.
The Metaverse, she remarks, will ‘impact all industries, starting with the creative ones – fashion, music, film, and entertainment.’
As for its impact, Adriana predicts the Metaverse will allow us to experience new ways of self-expression, create/ be part of micro-communities of interest with immersive and rich experiences and start new businesses monetizing our creativity.
“It will give the power back to humanity to control our own data and be credited in our creations. In addition, it will decentralize power structures, creating a more balanced and fair political system.”
With her stressing it’s critical to educate and raise awareness about the opportunity of web3 in creating a decentralized and equitable economy, she says the current key barriers in mainstream adoption are the user experience as well as network stability and security.
Adriana is confident this ‘game-changing technology has the power to distribute wealth in more equitable ways.’ However, she warns if the knowledge is concentrated in the hands of the few without ensuring diversity is preserved, it will increase economic disparity.
Looking back, she admits she would have started her entrepreneurial journey earlier, joined the web3 movement and been more vocal about female participation in tech.
Still, that’s not stopping her enthusiasm for wanting to ‘create the blueprint for the postconsumerism era through The Fabricant,’ which she asserts will be a new economic model in the fashion industry based on cocreation and generating equitable wealth distribution.
“I want to prove that any kid around the world, regardless of their background, can earn a livelihood from their creative talent. In our case, it’s applied to the fashion industry, but it should be implementable in any other sector.”
And with Adriana’s own advice to ‘read less, practice more,’ it’s clear this strong-minded fashion pioneer is determined to do that and then some!
Website: thefabricant.ai
