Sara Simeone, co-founder and CEO of Niftyz.io, a digital pioneer with an eye for emerging technology, is ushering in the future with a radical vision for the creator economy. An advocate of empowering content creators through NFTs, Sara leverages blockchain to change the game, driving the paradigm shift of our digital economy towards a more equitable and empowering future.
Sara has 20 years of experience developing digital strategies for corporate companies, having worked for brands like WPP, Dentsu Aegis, and Vistaprint. She dove into blockchain in 2017 when she wrote her Master’s thesis on how ML and blockchain will impact the future of digital strategy. She’s also a lecturer in blockchain for business at MedieInstituet in Stockholm and co-chair of the Startup working group at Crypto Valley.
A Visionary Leader Driving the Future of NFTs
“I am currently working on a project that aims to onboard the next generation of digital content creators to turn their digital products into unique NFTs,” says Sara. Her company, Niftyz, is a groundbreaking Web3 infrastructure platform that simplifies the process of creating, launching, and selling NFTs. At Niftyz, Sara’s vision is to propel the future of digital products with a focus on NFTs. Backed by Brinc and Animoca Brands, Niftyz creates Immutable Digital Certificates (NFTs) to recognize and celebrate personal and professional milestones and achievements.
In the last year and a half, Niftyz has successfully developed two robust platforms tailored to web3 and web2.5 users, along with an API for small to medium enterprises (SMEs) and corporate clients. With security and scalability as the bedrock, creators can confidently turn their digital products into NFTs, reaching a broader audience and cultivating communities around their work. As the creator economy continues its rapid growth, estimated at $104 billion in 2022, Niftyz plays a pivotal role in fueling this expansion. With over 50 million creators and varying earnings levels, Niftyz’s platform facilitates the seamless connection between creators and their audiences, shaping a more equitable and sustainable marketplace for digital products.
Revolutionizing the Digital Landscape
Niftyz leverages emerging technology to create a profound impact. “We’re empowering creators to revolutionize the monetization of their digital products through NFTs,” Sara shares, emphasizing the transformative potential of blockchain in promoting equitable and transparent market practices. By equipping creators with the tools to sell directly to their audience, they bypass intermediaries, gaining control over their earnings while fostering a more authentic connection with their fans.
Furthermore, Niftyz assists SMEs and brands in harnessing the power of NFTs seamlessly. The API provided by Niftyz deciphers the complexity of technology, allowing businesses to integrate NFTs into their models effortlessly.
As Sara puts it: “Niftyz is on a mission to benefit various stakeholders in the digital ecosystem.” From enriching the connection between creators and fans to providing novel monetization avenues, Niftyz is reshaping the creator economy.
“At the core of our mission is the belief that NFTs hold the potential to transform how we create, consume, and distribute digital products,” Sara shares. “Embracing these emerging technologies, we’re thrilled to be part of a movement that empowers creators to impact the digital landscape positively.”
Building on a Strong Foundation of Values
For Sara, three guiding principles light her entrepreneurial journey: honesty, transparency, and meritocracy. “I believe that everything we do has value. We just need to find the right people who can see it,” she states, emphasizing the power of recognizing and appreciating intrinsic worth.
A Realistic Approach to Success
Defining success as the attainment of specific goals, Sara is fueled by a relentless drive to achieve meaningful milestones. She shares that the pursuit of the “next big thing” keeps her constantly engaged and eager to navigate the real-world challenges that come her way.
In Sara’s entrepreneurial journey, she has faced significant challenges in fundraising. “The difficulty in converting interest into investment isn’t necessarily a reflection of my abilities or the viability of our solution. Instead, it highlights the need for disruption within the industry itself,” she reflects.
To counter these hurdles, Sara focuses on generating revenue to demonstrate Niftyz’s potential, aiming to attract investors genuinely aligned with their mission. Her strategy underscores the importance of tangible results in proving the worth of an enterprise.
The Challenge of Fundraising for Women
According to Sara, fundraising is the most significant challenge for women in the tech industry, particularly in the web3 space. She advocates for greater transparency and equity, noting that the industry’s current dynamics disproportionately benefit those with connections, widening the wealth gap among founders.
To tackle this issue, Sara calls for collective action, innovative solutions, and a genuine commitment to promoting inclusivity within the web3 fundraising landscape. She firmly believes in the transformative power of industry-wide culture change to create a more supportive environment for all entrepreneurs, regardless of gender.
A Message of Assurance
Trust is paramount in the relationship between an entrepreneur and their audience, and Sara’s message to the world encapsulates this ethos: “Trust me, I got you!” With a bold vision for the future of technology and a relentless pursuit of equity and empowerment, Sara Simeone is indeed a woman to trust as we navigate the future.
