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SANDRA HELOU

CO-FOUNDER AND CCO, Metapolis

When talking about possibilities it’s easy to get caught up in the power of dreams. After all the phrase ‘if you can dream it you can achieve it’ led generation upon generation to follow their dreams and achieve the unimaginable through their ideas, entrepreneurship, and concepts. Some of these dreams led to massive leaps in technological advancements.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai captured the power of ‘possibility’ well when he said… “The future belongs to those who can imagine it, design it, and execute it. It isn’t something you await, but rather create.”

The technological leaps have been nothing short of extraordinary in web3 over the past few years. Sandra Helou is at the forefront of this technology and technological advancements. Sandra leads Zilliqa’s NFT and Metaverse departments across growth, partnerships, strategy, marketing, and conceptualization. Her global experience across Australia, Asia, Europe, and the Middle East enables her to deliver on both a strategy level and on an execution level. An action leader and futurist at heart, Sandra is committed to enriching and innovating the creator economy through the wonders of NFT space. Sandra is also Co-Founder of Metapolis. Metapolis is the first ‘Metaverse as a Service Platform’ (MaaS) built on a world-renowned blockchain stack and powered by a leading Layer 1 blockchain, Zilliqa. Giving you a data-centric and fully customizable XR experience accessible through web/AR & VR. With the option to integrate between the physical and digital worlds through seamless integration and an always-on layer of engagement, Metapolis has its sights set on becoming ‘The Next Internet’ and building a future for interoperability with security and safety at heart.

Zilliqa is a leading L1 blockchain known for its sharding technology, scalability, and smart contract language, Scilla, built with safety and security at its core. It is a Layer 1 that significantly broadens the possibilities of mainstream adoption of blockchains and blockchain technology through its high-throughput public blockchain platform designed to process thousands of transactions per second. Efficient, fast, and transparent as its purposeful design for adoption, Zilliqa’s development is enabling foundational building blocks for sharding technology, exponentially increasing scales the power of possibilities of web3 technology.

Web3’s power of possibility

Individuals and entrepreneurs are disrupting web3 every day with new innovations and projects. The power of web3 lies in the creator economy which returns profit to redistribution of wealth and opportunity, driving greater inclusion and empowering creators and agents of change.

“The Metaverse will support a multitude of industries and verticals,” said Sandra. “The functionality of the Metaverse is that we can apply it across health and wellness, education, luxury, entertainment, gaming, and more. It will be the foundation of engagement and borderless access. The new frontier for connectivity and engagement.”

Metapolis can help you establish an additional layer of engagement, deepen existing opportunities with a virtual element. We help you build, communicate and strategise the economy within your community. Metapolis provides a data-centric and fully-customisable XR experience accessible through web, AR and VR – bridging the gap between the physical and digital worlds through seamless integration with this technology’s always-on layer of engagement. Eventually, we see Metapolis as the ‘The Next Internet’ for building a future of interoperability with security and safety at heart.

The Metaverse will support a multitude of industries and verticals. We can apply it across health and wellness, education, luxury, entertainment, gaming, and more. It will be the foundation of engagement and borderless access. For web3 to be a platform to bridge the digital and physical worlds, its developers need to back up its technology with clever, inspired, and purposeful impact. It needs to go beyond gamification.

Critics of web3 might consider it just another layer of financialisation without any benefits or outcomes for society. But like all technology, its applications depend on how people utilise it, and their intent. There are users, and mis-users. Positive use cases can absolutely trump the latter. VR, AR, and MR open up communication barriers for those who struggle in the physical world, such as individuals on the autism spectrum or managing any conditions that affect communication and cognition. The Metaverse enables more people to learn and interact with others safely and comfortably using an avatar. If interactions and connections were being made in your ‘safe space’ through an avatar – a digital identity you choose to take on as your own – we could start to see improvement in mood, behavior, and interaction being mimicked in the physical world.

Digital identity will be an incredible tool in the years to come. As we connect our physical identities to our digital ones through avatars, we’ve not only created a new mechanism of identification – but we’re also creating history. From emails to social media handles, and now avatars! They are representations and extensions of ourselves within the Metaverse and can become the new norm for ‘in-person’ visits, such as government, business transactions, drop-offs, and more. For instance, this will aid the highly beneficial for people with special needs.

Let’s be clear: Token economics within the Metaverse will not be perfect the first time around. But real economies aren’t perfect either. We learn, we iterate, we correct our errors, and we create stronger solutions. But they are action-leaders out there considering how we can avoid mirroring real-world issues through opportunity and access in the Metaverse – and practice truly integrative access. These ‘possibility pushing’ entrepreneurs are my personal heroes. Eventually as the space matures, policies for governance could come into place to help ensure the decentralised building ethos remains intact.

Creating such an environment that is not only technically adept but socially and economically sustainable requires a holistic approach with the best minds in tech, business, art, and everything in between. Together, they can make web3 thrive by approaching it with intent, consciousness, and intellect.

The Metaverse is one of the finest products of human creativity and imagination. It has the power to inspire people to look beyond the ‘here’ and ‘now’, and reimagine the world. Today is the perfect time to take that leap and explore the opportunities in web3. There’s a community waiting to welcome the curious and to help build ideas around digital realities complementary your physical world, create innumerable diversities and opportunity.

zilliqa.com | metapolis.studio

SANDRA HELOU

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